Founded and led by Athanasios Mandis, De La Tierra Ltd. is helping farmers practice sustainable agriculture by providing comprehensive consultancy services, facilitating trade in fresh produce and ingredients, and offering innovative post-harvest technologies.

De La Tierra adopts a unique value chain approach to drive the transition towards a regenerative and circular economy. There are in a unique position offering solutions across the value chain: from sustainable farming practices less reliant on inputs, to minimising food loss and waste, fostering responsible consumption, and strengthening food security. This holistic approach not only supports farmers but also creates a more resilient and circular agricultural system, benefitting the environment and the broader value chain.

The Sustainability Champion

Born and raised in London to parents of Greek heritage, Athanasios has always felt a deep connection to sustainability. When it came time to choose a path for his undergraduate studies, he was drawn to Agricultural Engineering at Writtle University College, particularly for its specialisation in Tropical Agriculture. This field opened his eyes to the social dimensions of agriculture, which deeply resonated with his rural heritage and early love of the land. For him, producers have always represented the custodians of the land. The salt of the Earth.

Athanasios’ career officially began as a fresh produce technologist, but in truth, it started years earlier, at thirteen, with a job as a greengrocer. Along with his school friend, Athanasios would plaster the toilet door with labels of exotic produce—a foreshadowing, perhaps, of the global journey that lay ahead.

The first decade of his career, spent with fresh produce importers, brought him valuable lessons in resilience and innovation. Experiencing not one but two management walkouts, he helped replace lost revenue through technological advancements. He later transitioned to the juice and beverage sector with a role at Innocent Drinks, where, amid the 2008 global recession and Coca-Cola’s 2010 acquisition, he led cost optimisation projects that saved the company a seven-figure amount while enhancing product quality. These collective experiences might have seeded Athanasios’ confidence to establish his own business, but in truth, the seed was sown with his very first employer. Disheartened by a culture of fear and limited reward, he realised true security lay not in the walls of a firm but in his own abilities.

Athanasios’ early career in the mid-1990s coincided with increasing conversations on climate change. Farming communities in the tropics spoke of seasons becoming unpredictable—a phenomenon now familiar worldwide. In those days, producers planned by the calendar; today, they must be soil biologists, hydrologists, pathologists, and conservationists. His work continues to tap into this collective expertise, illustrating that, ultimately, nature works. Climate change does

have a silver lining. It has induced technological innovation in farming systems and a search to reconnect with lost wisdom.

For a Greener Earth

Athanasios established De La Tierra Ltd in 2012 to trade in fresh produce and ingredients. Today, De La Tierra operates with three distinct pillars: trade, postharvest solutions to reduce food waste, and consultancy. Over the past five years, the consultancy arm has particularly flourished.

While its early consultancy projects focused on supply chain optimisation and standards implementation to secure market access, the majority of De La Tierra’s current consultancy work is in the field of sustainability. To meet this increasing demand by clients for sustainability consultancy, Athanasios embarked on a master’s degree in Sustainable Development from the University of Sussex. Here, he complemented his experience with new concepts and frameworks. Athanasios mainly assists firms with sustainability strategies and transitions their supply chains from extractive to sustainable and resilient farming systems.

“Yes, modern agriculture is responsible for transgressing some of our planetary boundaries, but the socioenvironmental risks to farming systems are inducing sustainable innovation. A few college friends and I joke about how soil health has finally become a thing,” he says.

Today, De La Tierra supports a diverse range of clients in the UK and internationally, including well-known brands, established firms, and standard scheme owners. Its aim is to provide impactful solutions that drive sustainability across the agri-food sector. The main challenge in promoting sustainable practices is that many firms still view sustainable practices primarily as a regulatory cost, yet the real opportunity lies in leveraging market demand or technological innovation to stand out.

“Innovation, in this context, goes beyond physical products; today, it increasingly encompasses knowledge. In other words, innovation extends beyond tangible artefacts to include complex systems. This shift from product-based to systems-centric innovation reflects the growing complexity of science, technology, and business organisation. To drive widespread adoption, it is essential to illustrate how sustainable practices can create genuine economic value. This need is reaffirmed by greater consumer awareness of externalities,” shares Athanasios.

Driving Innovation in the Agri-food Industry

Athanasios is always mindful that his work drives meaningful impact. For this reason, he ensures that De La Tierra Ltd. collaborates with partners who have extensive reach. For instance, they work closely with the Sustainable Agriculture Initiative (SAI) Platform, which developed the leading agrifood sustainability standard, the Farm Sustainability Assessment (FSA). Over 350,000 farms in 60-plus countries have been verified by the FSA. Athanasios chaired the working group responsible for revising version 3.0, engaging in extensive consultations with major stakeholders across the value chain. The result was a more inclusive standard, especially for smallholder farmers who often lack the technical knowledge and resources to meet stringent requirements. They introduced solutions allowing criteria to be verified through visual observation, verbal communication, or landscape-level evidence, easing the burden on individual producers.

Additionally, Athanasios developed a priority screening tool that enables producers or producer groups to swiftly assess their impact and identify priority areas. Standards are too often imposed on producers and this tool aims to give them real agency in their sustainability journey.

Athanasios has also developed semi-quantitative life cycle assessments to help farms embark on the regenerative agriculture journey. This approach enables farms to quickly identify where their greatest impacts lie and determine practical steps to transition from a linear, extractive model to a circular or regenerative one. Current projects include creating crop or sector-specific regenerative agriculture standards, tailored to address the unique needs and challenges within each area. An exciting one in the pipeline is for the agave (tequila) industry.

Reducing Food Waste for Improving Sustainability

One of Athanasios’ biggest frustrations is when so-called experts (who should know better) advocate for more land conversion to meet the demands of our growing global population. With 31% of global food production lost post-harvest—amounting to nearly $1 trillion in lost value and contributing to 10% of greenhouse gas emissions—there’s a vast opportunity to prevent these valuable resources from going to waste. Post-harvest losses consume precious land and natural resources with nothing to show in return. Given that modern agriculture is a major driver of climate change and biodiversity loss, there is a pressing socio-environmental need to minimise these losses.

As we face the challenge of feeding 9.1 billion people by 2050—requiring an estimated 70% increase in food production—reducing post-harvest losses and food waste emerges as a key solution. It is a sustainable way to address food security, dampen the impact of rising food prices, and ease the strain on natural resources, especially in the Global North, where two-thirds of food loss and waste occur.

One of Da La Tierra’s activities focuses on promoting modified atmosphere packaging, which braids polymer science, crop physiology, and post-harvest management. By leveraging the natural respiration rates of fresh produce, this approach creates optimal atmospheric conditions within the package to extend the shelf-life of fresh produce. This type of packaging goes beyond the basic function of a carrier, offering enhanced functionality that can significantly reduce waste and reduce shrinkage. Advances in this area have led to solutions made from compostable biological materials, further enhancing sustainability.

“We are also exploring the valorisation of agricultural by-products, which involves converting organic material that might otherwise end up as feedlot for animal feed, biofuel, compost, or landfill into valuable products. Using patented processes, we can extract high-value molecules from these by-products, offering a tangible example of how innovation can drive meaningful sustainable impact,” shares Athanasios.

Agrifood Sector: Evolving with Sustainability

The growing awareness of societal and environmental externalities linked to modern agriculture is driving both regulatory initiatives and market pressure. While there remains uncertainty on the best way forward—and risks in rushing ahead without clarity or considering local context in top-down solutions—Athanasios is confident that increased support and financing will ultimately reshape the current model that incentivises producers to focus on low-cost food production.

Athanasios points out that we cannot hold producers solely accountable for environmental costs while society continues to reward cost-cutting practices that ignore broader environmental and health impacts. Currently, the externalities of “cheap food,” from pollution to public health challenges, are borne by citizens through taxes and healthcare expenses. This paradox obscures the

true cost of our food systems and avoids addressing the unequal distribution of wealth within them. Food and nutrition must be central to our discussions on health and social care.

“Reconnecting with nature is essential, and it’s encouraging to see food movements growing in the UK and globally. Ideas like agroecology and food sovereignty are particularly resonant, as they champion holistic, community-oriented approaches. Ultimately, we need a new era of storytelling—one that respects the diverse knowledge and lived experiences of farming communities. Often, the solutions to our current challenges are rooted in ancient practices, waiting to be rediscovered and adapted to create a more sustainable future,” emphasizes Athanasios.

Collaborating for Better Solutions

Collaborations and partnerships are essential, feels Athanasios! Many of the societal and environmental challenges brought by modernity cannot be tackled by individual actors alone. We need the full spectrum of supply chain participants—from producers to consumers—to come together in crafting solutions. Embracing diverse pieces of knowledge and lived experiences is key to fostering the collective insight and resilience needed to drive meaningful change.

In addition to his work, Athanasios is the Chair of the Sustainable Juice Platform, working with members from different value chain components. It can be challenging to ensure ideas resonate, but the sense of achievement when initiatives gain traction is remarkable. As the saying goes, “If you want to go fast, go alone; if you want to go far, go together.”

Expansion Plans

Whereas De La Tierra Ltd. has an international presence, there are plans to establish a new subsidiary, De La Tierra (Africa) Ltd., to take advantage of opportunities in Africa. Athanasios believes there is great potential for driving sustainable agriculture and improving supply chain management across the continent.

He has also created a new startup with Cubos Solutions Ltd. His work at Cubos aims to drive sustainable impact by assisting firms undertake double materiality assessments, the core function in identifying impacts, risks and opportunities for businesses. He remains passionate about

increasing his involvement in social and political movements for social and environmental justice. Ultimately, his long-term goal is to integrate agroecology and industrial ecology into his work to drive meaningful impact and support the food sovereignty movement to create fair and resilient food systems for people and the planet.

Words of Experience

To people looking to start a business focused on sustainability, Athanasios advices that the sustainability landscape is rapidly evolving. As with anything in life, it is essential for one to love what you do—but passion alone is not enough. Recently, he embarked on an MBA with Oneday to rigorously test his startup, Cubos Solutions Ltd., and equip himself with fresh skills for today’s dynamic business environment. While much of his success with De La Tierra Ltd. has been built on experience and networks, Athanasios recognised the need for new approaches.

“The MBA is grounded in the lean startup methodology, inspired by lean manufacturing principles developed by Taiichi Ohno and Shigeo Shingo at Toyota. It prioritises rapid cycle times, customer focus, and a scientific approach to decision-making. The programme emphasises validated learning, quick iteration, and deep customer insight. Through practical coursework, squad teamwork, and a

1:1 teaching model, I’ve gained invaluable tools and theories for navigating the modern business landscape,” he shares.

At the heart of this experience is a philosophy he has always embraced: there’s no such thing as failure—only a failure to learn.

“In life, you either win or learn. Entrepreneurialism indeed has an element of uncertainty, but we must embrace the grey. We must learn to walk unfrequented paths and see the world through the curious eyes of a child. After all, Alice [of Wonderland] was hardly Alice when she stopped being curious,” advises Athanasios.

Goals Ahead

In the rapidly evolving sustainability space, Athanasios recognised the growing complexity and demand of mandatory and voluntary reporting standards and frameworks. With more firms required to disclose their sustainability performance, he saw an opportunity to bring clarity and value to this field. After researching and validating his ideas with prospective clients, he launched Cubos Solutions Ltd to help companies navigate sustainability reporting effectively.

Cubos Solutions specialises in baseline and double materiality assessments through a streamlined, five-step process, from client onboarding to comprehensive reporting. While this area is competitive, its unique value proposition lies in providing white-label solutions for consultancy firms, enabling smaller consultancies to offer these services to SMEs for whom large consulting firms are typically too generic or cost-prohibitive. Our tools are built on authoritative frameworks and sectoral expertise, ensuring clients have the support they need to start a successful sustainability journey.

“Though Cubos Solutions is still new, we’ve achieved strong initial traction and revenue with well-known brands, leveraging the reputation and network built through De La Tierra Ltd. Our early success underscores the demand for accessible, impactful sustainability solutions, and we are excited to expand our reach as a trusted partner in the industry,” concludes Athanasios.

A Quote to Live By:

“Debussy once said that music is not made up of notes, but the spaces between them. This philosophy resonates with our approach. Our strength lies in operating within those spaces—seeing beyond mere metrics, marketing slogans, and linear, tech-driven solutions. Many firms get lost in data points, missing the essential connectivity of things. Our unique value is in interpreting insights and data to deliver pragmatic, impactful solutions that resonate deeply with our client’s goals and challenges. Whether it is our tacit knowledge, intuition, or innate knack, this skill appears to be the driving force behind our success.”

Shamani Naidoo is a distinguished professional with over two decades of multifaceted expertise in finance, corporate governance, and administration. As an Associate Member of the Chartered Governance Institute of Southern Africa, Shamani holds a Bachelor of Accounting Science Degree and a Postgraduate Diploma in Corporate Governance. She is also a seasoned journalist, contributing insightful articles on the evolving role of company secretaries in South African corporations. With her extensive experience and deep knowledge, Shamani is a respected authority in her field, dedicated to enhancing corporate governance practices and supporting organizational excellence.

Carving Her Path

Shamani started her career by working for accounting companies, then moving on to Trust and Corporate Services Companies, a JSE-listed mining company, and then into the private equity space. While she was doing great, she also felt unappreciated in her various positions. She did not receive the recognition that she deserved and was often denied promotions although she put in the effort. She realized that she needed to step out of her comfort zone and resign, which led her to establish Shamani Secretarial Services (Pty) SSS.

Being denied her worth taught her that one can achieve what one puts their mind to, and have faith in oneself and the talent that GOD had given each one of us. In 2021, she finally resigned from formal employment and started Shamani Secretarial Services (Pty) Ltd (“SSS”) with the aim of providing high-quality and cost-effective services to her clients. SSS gives her the opportunity to service her clients in numerous ways which she could not have done should she have been an employee.

As a self-motivated individual, with a strong work ethic, Shamani believes what can be done today must be done today and not carried forward to the next day. She believes in forward thinking and looking at providing a solution to the problem. “I cannot be classified as being a pure company secretary or an accountant. I have the ability to use all my experience for the benefit of my clients,” she says.

The Business Idea

As the Founder and CEO of SSS, Shamani aims to look at different stakeholders, more especially the family behind the Chairperson, CEO, CFO and staff. Through SSS’s financial planning partnership, she is able to assist with the financial planning needs of the clients.

Shamani Secretarial Services (SSS) offers a comprehensive suite of services designed to support businesses in navigating the complexities of corporate governance and compliance. Their services include company secretarial solutions, private equity fund administration, securitization and structured finance services, and various administrative and compliance tasks. Shamani’s team ensures that businesses stay compliant with the latest regulations, manage corporate governance effectively, and achieve their business goals. With a focus on transparency and efficiency, Shamani provides expert guidance and meticulous attention to detail, helping organizations maintain accurate records and meet their statutory obligations.

“We aim to know the individuals and their families, and we believe in the protection of wealth and assets of our clients,” says Shamani.

Comprehensive Services

Shamani Secretarial Services (SSS) delivers expert advisory solutions designed to empower businesses at every stage of growth. Specializing in Corporate Governance and Compliance, Private Equity Administration, Securitisation, and Structured Finance Administration, it provides a holistic, tailored approach to meet the unique needs of an organization.

SSS offers a wide range of specific services tailored to meet the diverse needs of businesses:

· Company Secretarial Services: It provides comprehensive company secretarial solutions, including company incorporation, managing changes with the Companies and Intellectual Property Commission (CIPC), preparing board packs and meeting minutes, and ensuring compliance with the Companies Act and other relevant legislation.

· Private Equity Fund Administration: SSS specializes in setting up Private Equity Vehicles in South Africa and Mauritius, ensuring compliance with agreements, managing payables to portfolio companies, and maintaining accurate statutory records.

· Securitization and Structured Finance Services: The company offers advanced securitization and structured finance services, including establishing Issuer and Security SPVs, validating agreement execution, and maintaining precise records of share certificates and bonds.

· Corporate Governance and Compliance: SSS provides expert guidance on corporate governance best practices, managing statutory obligations, and maintaining accurate records to help businesses stay compliant with regulatory changes.

· Additional Services: SSS also offers services such as Trademark registration and renewal, Know Your Client (KYC) processes, BEE renewals, Commissioner of Oaths services, and acting as Independent Trustee or Independent Director.

“With over 45 years of heritage as a second-generation business, SSS blends tradition with innovation to offer solutions that work. Our reach extends beyond borders, serving local and international clients, and we are continuously expanding through strategic partnerships that unlock new opportunities for businesses and individuals alike,” shares Shamani.

Keeping up with the Trends

The dynamic nature of the industry keeps Shamani on her toes and prepared for whatever changes the industry and life throws at her. She keeps an open and learning outlook towards every challenge that comes along. For instance, the pandemic has taught her that you can work from anywhere, but one is required to have a proper work-life balance. As such one needs to ensure their mental well-being, having a mentor or a psychologist is great.

Owing to her work, she gets an opportunity to work with companies in the technology sector and comes across new inventions that help her streamline her work and offer even better services. She also relies on networking and attending seminars and workshops to continuously grow herself and help her company grow.

Empowering Women

Shamani strongly believes in empowerment and more specifically female empowerment. SSS had its inaugural EmpowerHer Conference in November 2024 where 30 women attended the conference. The event touched upon Mental Health issues, financial planning, accounting and taxation.

“Our aim is to empower women business owners to have the correct structures for their business. We look at the importance of having family financial planning in place as this protects

a family during times of unforeseen circumstances, especially the disability or death of the main breadwinner,” says Shamani.

Exploring New Opportunities

Shamani Secretarial Services has currently entered into a partnership with an international management company and will have a footprint in Mauritius in 2025. As part of its partnership, SSS will have access to offices in 26 countries. This gives the company an opportunity and the ability to service all clients in as many jurisdictions as possible. This furthermore gives SSS access to corporates that are looking to enter into the South African market.

“We are also looking through our other partners to engage with our clients on their individual and business financial planning needs. We believe that it is of utmost importance that every business looks at their financial planning needs,” concludes Shamani.

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An Impactful Meeting

Shamani had the privilege of meeting President Nelson Mandela when she was very young. She shares the entire experience of meeting him:

“I had tried to get close to him to shake his hand and his bodyguards had pushed me aside. He had noticed me and he had asked his bodyguards to come and look for me.

When I did get escorted to meet him, I was greeted by a warm hug and he made me a cup of coffee and asked me how many sugars I would like. We spoke about the future of the youth in South Africa and his vision for South Africa.

I later sent him a gift for his birthday and he responded to me in a letter. In the letter he mentioned, “I want you to know that I love you and will work very hard so that all young people will be able to grow up strong, healthy and with all the opportunities you deserve.

He later stated “As the future young leader of our beautiful country, I urge you to work hard, listen to your teachers and parents and give love and respect to all your family and friends.

The above advice was given to me in 1995 and we are now in 2025. It is 30 years since and I try to live to the words given to me. These are the words that inspire me to make this world a better place for all of humankind and the environment.”

Quote: “By collaborating with trusted partners, we dive deep into every aspect of our clients’ operations to create bespoke strategies.

Samant’s inspiration to step into this industry stemmed from a deep fascination with technology and its potential to drive transformation in organizations. Early in his career, he witnessed firsthand how agile methodologies could enhance collaboration and efficiency, leading to successful project outcomes. The dynamic nature of the industry, with its constant evolution and emphasis on innovation, captivated him.

Additionally, Samant has always been passionate about problem-solving and helping teams reach their full potential. The opportunity to empower others through coaching and mentorship, while facilitating meaningful change, truly motivated him to pursue a career in agile project management. Ultimately, the combination of technology, collaboration, and the ability to make a positive impact on organizations and individuals inspired him to embark on this journey.

He is affiliated with esteemed professional associations including IEEE, PMI, Asian Society of Indian Engineers (ASIE), International Association of Engineers, Scrum Alliance, Agile Alliance, Scrum.org, and Keep Austin Agile (KAA). Samant is a fellow member of The Institution of Electronics and Telecommunication Engineers (IETE), THREWS Fellow, Royal fellow (IOASD) and SAS Eminent Fellow member. He also holds Harvard Business Review (HBR) Advisory council member, PEX Process network advisory council, University of Houston (Industry Advisory Board), Project Management Institute (PMI), Houston VP Program nominated . Samant has also served as a judge in prestigious events like the Stevie Award, Globee Award, Claro award, Judge at ReImagine education, Multiple Hackathons like Hackrice 14 at Rice University,Texas, MHacks at Michigan University, NASA International App challenge, Hack UTD University of Texas, Dallas and HackUTA at UT Arlington, Science and Engineering Fair (TXSEF), and Science Exhibition of Houston. Committed to mentorship, he actively participates in programs at Katy ISD School District, Texas, and adplist.org.

Samant has contributed to several publications featured in prominent platforms such as Scopus, UT Dallas Project Management Symposium, IGI Global Publishing, Dzone, and PEX Process network. Agile Book chapter published in Scopus and IGI global.

Leading at Capgemini

Samant’s professional journey began as a System Engineer at IBM and he has advanced through roles such as Technical Lead, Project Manager, Program Manager, and Portfolio Manager. This trajectory highlights not only his extensive experience but also his capacity to adapt continuously.

Currently, at Capgemini, Samant demonstrates a strong commitment to navigating the ever-evolving landscape of technology and project management. He has successfully led complex programs across various portfolios, showcasing his agility in project management and openness to new tools like Jira Align, Azure DevOps (ADO), MIRO, MURAL, and Confluence. He believes that collaboration and communication are crucial for success, and his ability to foster teamwork while ensuring alignment with business objectives has significantly contributed to his recognition in the field.

As an Agile Portfolio Manager, Samant offers specialized services designed to enhance agile capabilities and facilitate transformation for clients. His offerings include Agile Transformation Consulting, where he assesses existing practices and creates customized implementation strategies. He also provides Portfolio Management to align project portfolios with strategic goals, as well as Training and Coaching on methodologies such as Scrum and Kanban.

Samant’s focus extends to Process Optimization, where he identifies inefficiencies and streamlines workflows, alongside Risk Management, where he develops strategies to mitigate project risks. He emphasizes Stakeholder Engagement through effective communication plans and establishes key performance indicators to measure success. Additionally, Samant supports Change Management to navigate cultural shifts and promote Innovation Facilitation through events like hackathons. Overall, he guides clients on their agile journey, driving meaningful change and enhancing performance.

Comprehensive Agile Services

Samant’s services as an Agile Portfolio Manager focus on enhancing agile capabilities and driving transformation for clients. Key offerings include Agile Transformation Consulting, where he assesses existing practices and crafts tailored strategies for effective implementation; Portfolio Management, which aligns project portfolios with strategic goals; and Training and Coaching on methodologies like Scrum and Kanban.

What sets his services apart in the market is a holistic approach that integrates various facets of agile implementation. He prioritizes Process Optimization by identifying inefficiencies and streamlining workflows, while also addressing Risk Management with proactive strategies to mitigate project risks. His emphasis on Stakeholder Engagement ensures effective communication and alignment throughout the transformation process.

Additionally, he establishes key performance indicators to measure success and support Change Management to navigate cultural shifts. By promoting Innovation Facilitation through events like hackathons, he encourages a culture of experimentation and creativity. This comprehensive and adaptive methodology, combined with a strong focus on collaboration and communication, uniquely positions his services to drive meaningful change and improve performance in organizations.

Leading a Performance-Oriented Team

Samant’s leadership style can be described as collaborative and adaptive, emphasizing open communication, empowerment, and continuous improvement. He believes in fostering a supportive environment where team members feel valued and encouraged to share their ideas. By promoting collaboration, he helps create a sense of ownership and accountability within the team, which enhances motivation and engagement.

This approach has significantly influenced his teams’ performance and project outcomes. By actively involving team members in decision-making processes, Samant enables them to contribute their unique perspectives, leading to more innovative solutions. Additionally, he prioritizes regular feedback and coaching, which helps individuals develop their skills and adapt to challenges effectively.

Moreover, Samant’s adaptability allows him to respond to changing circumstances and adjust strategies as needed, ensuring that they remain aligned with project goals. As a result, his teams have consistently delivered high-quality results while fostering a positive work culture that encourages growth and collaboration. Ultimately, this leadership style has not only improved project outcomes but also nurtured the professional development of team members.

Challenges in the Transition

Transitioning to Agile presents several significant challenges, including cultural resistance, lack of understanding, inadequate leadership support, difficulty in aligning teams, and an overemphasis on tools. Many organizations have established workflows and mindsets that may conflict with Agile principles, so fostering a culture of openness and collaboration is crucial. Providing comprehensive training can help bridge the knowledge gap among teams, ensuring everyone is aligned with Agile concepts. Strong leadership support is also essential; engaging leaders early in the process and demonstrating how Agile aligns with strategic goals can secure their commitment.

Additionally, implementing regular communication channels, such as daily stand-ups and retrospectives, can enhance collaboration across cross-functional teams. Finally, while tools like Jira and Confluence are helpful, it’s vital to emphasize Agile values and principles over specific tools. By addressing these areas, organizations can facilitate a smoother transition to Agile and fully realize its benefits.

Also, as an Agile Portfolio Manager, Samant faces several key challenges and opportunities. Challenges include overcoming resistance to change, aligning diverse teams with common goals, keeping up with rapidly evolving technologies, and balancing strategic and tactical objectives. However, these challenges come with significant opportunities, such as driving cultural transformation that promotes collaboration and innovation, leveraging new tools to enhance agile processes, fostering leadership development through mentorship, and capitalizing on the growing market demand for agile expertise. By navigating these dynamics, he aims to drive meaningful change within organizations and contribute to their successful adoption of agile methodologies.

A Memorable Project

One recent project that Samant is particularly proud of involved leading a large-scale Agile transformation for a technology firm. The organization was struggling with slow product delivery and siloed teams, which hindered innovation and responsiveness to market demands.

To address these challenges, he initiated a comprehensive assessment of their existing processes and identified key areas for improvement. His team implemented Agile methodologies, particularly Scrum and Kanban, to enhance collaboration and streamline workflows. Samant facilitated training sessions and workshops to ensure all team members understood Agile principles and practices, fostering a shared mindset across the organization.

The project’s success stemmed from several factors: strong leadership buy-in, consistent communication, and active stakeholder engagement. Regular retrospectives allowed them to reflect on progress and make necessary adjustments, ensuring they remained aligned with their goals. Additionally, Samant established key performance indicators to measure success, which helped track improvements in delivery times and team satisfaction.

Ultimately, the transformation led to a 40% reduction in time-to-market for new products and significantly improved team morale and collaboration. This project not only demonstrated the

power of Agile methodologies but also reinforced his belief in the importance of a supportive culture and continuous improvement in achieving successful outcomes.

Staying Ahead in a Competitive Landscape

Samant leverages emerging technologies to enhance agility and drive innovation in several key ways. First, he stays informed about the latest advancements in automation, artificial intelligence, and data analytics, which allows him to identify tools that can optimize workflows and improve project efficiency. For instance, implementing automation in routine tasks frees up team members to focus on higher-value activities, fostering creativity and innovation.

Additionally, Samant uses data analytics to gain insights into project performance and team dynamics. By analyzing metrics such as velocity and cycle time, he can make informed decisions that enhance process improvements and better align with strategic goals. This data-driven approach helps in identifying bottlenecks early and allows for proactive adjustments.

He also promotes the use of collaborative tools like Jira, Confluence, and MURAL to facilitate seamless communication and enhance teamwork, especially in remote or hybrid work environments. These tools support transparency and keep everyone aligned on project objectives.

“Moreover, I encourage a culture of experimentation by organizing hackathons and innovation sprints, where teams can explore new technologies and develop creative solutions to existing challenges. By actively embracing these emerging technologies, I aim to not only improve our agile processes but also position the organization competitively in the market,” says Samant.

Fostering an Innovative Culture

To foster a culture of innovation and continuous improvement within his teams, Samant prioritizes open communication, creating an environment where team members feel safe sharing ideas and feedback. He encourages experimentation by organizing hackathons and innovation sprints, allowing teams to explore new approaches without the pressure of immediate results. Celebrating both successes and failures is essential; this emphasizes the value of learning and helps team members understand that experimentation is a vital part of the innovation process.

Additionally, he ensures that teams have access to the latest tools and training opportunities, empowering them to stay current and inspired. Establishing a regular feedback loop through retrospectives allows for reflection on processes and identification of improvement areas. Finally, Samant aligns innovation initiatives with the organization’s strategic goals, fostering motivation and a sense of purpose. By integrating these strategies, he aims to create a dynamic culture that values innovation and embraces continuous improvement as a core principle of their work.

The Evolving Role of Agile Methodologies

Throughout his career, Samant has seen Agile methodologies evolve significantly, adapting to the changing demands of technology and organizational dynamics. Initially, Agile was primarily associated with software development, focusing on iterative processes and customer collaboration. Over time, its principles have expanded beyond software projects to encompass various industries and functions, including marketing, HR, and product management. This broader adoption has led to a greater emphasis on scaling Agile practices, with frameworks like SAFe and LeSS emerging to facilitate Agile transformations at the enterprise level.

Samant has also observed a growing focus on the integration of Agile with other methodologies, such as DevOps and Lean, creating hybrid approaches that enhance efficiency and speed. Additionally, the rise of remote work has driven the need for tools and practices that support distributed teams, emphasizing collaboration and communication in virtual environments.

Looking to the future, he foresees several key trends in Agile methodologies. First, the increasing use of data analytics and AI will help teams make more informed decisions, enhancing their ability to respond to changes quickly. Second, he expects a continued emphasis on sustainability and ethical practices within Agile frameworks, as organizations seek to align their processes with broader social and environmental goals. Lastly, the importance of emotional intelligence and soft skills in Agile leadership will likely gain prominence, as effective collaboration and team dynamics become critical for success in complex, fast-paced environments.

“Overall, Agile will continue to adapt and innovate, remaining a vital approach to managing change in the modern landscape,” observes Samant.

Staying Motivated in a Changing Environment

Staying motivated and continuing to innovate in the rapidly changing field of Agile requires a proactive approach. First, Samant prioritizes continuous learning by engaging with industry literature, attending conferences, and pursuing relevant certifications. This ongoing education helps him stay informed about the latest trends and best practices.

He also cultivates a strong network of peers and mentors within the Agile community, which provides valuable insights and perspectives. Sharing experiences and challenges with others fosters a collaborative spirit and inspires new ideas. Additionally, Samant actively seeks feedback from his teams and stakeholders, as their perspectives can spark innovative solutions and improvements.

“Setting personal and professional goals helps maintain my focus and motivation. I regularly reflect on my progress and celebrate achievements, no matter how small, which reinforces my commitment to growth. Lastly, I embrace a mindset of experimentation, viewing challenges as opportunities for learning and innovation. This approach not only keeps me engaged but also encourages a culture of creativity and adaptability within my teams. By combining these strategies, I remain motivated and ready to embrace the changes and opportunities that come with this dynamic field,” shares Samant.

Overcoming Challenges Together

One particularly challenging project Samant’s team undertook involved a complete overhaul of a legacy software system for a client in the financial sector. The project faced significant hurdles, including tight deadlines, a lack of comprehensive documentation, and resistance from stakeholders accustomed to the old system.

To tackle these challenges, his team began with a thorough assessment of the existing system and identified critical areas for improvement. He facilitated workshops with key stakeholders to gather requirements and gain their buy-in for the new approach, emphasizing the benefits of the Agile methodology in addressing their concerns.

Samant and the team adopted a phased implementation strategy, breaking the project into manageable iterations. This allowed them to deliver incremental updates, gather feedback, and make adjustments along the way, which helped mitigate risks and build trust with stakeholders.

“Regular communication and transparency were crucial; I ensured that all team members were aligned on objectives and progress through daily stand-ups and weekly reviews. Additionally, we implemented a robust training program to ease the transition for end-users, addressing their apprehensions about the new system. By fostering a collaborative atmosphere and maintaining open lines of communication, we not only met the project deadline but also enhanced the system’s functionality and user satisfaction. Ultimately, this project taught us the importance of adaptability and stakeholder engagement in overcoming challenges, reinforcing our team’s resilience and commitment to success,” says Samant.

Key Skills for the Future

In the next decade, Samant suggests that the key skills for project managers will include agility and adaptability, as organizations increasingly embrace Agile methodologies, requiring leaders to pivot strategies quickly in response to changing circumstances. Emotional intelligence will also be crucial for fostering collaboration, understanding team dynamics, and managing conflicts effectively. Proficiency in data analytics will empower project managers to make informed, data-driven decisions, while digital literacy will be essential for leveraging various tools and platforms to enhance efficiency.

Additionally, strategic thinking will enable project managers to align project goals with broader organizational objectives, contributing to long-term success. As organizations navigate constant change, strong change management skills will be necessary to help teams and stakeholders adapt. Finally, fostering a culture of innovation and creative problem-solving will be increasingly important as organizations seek to differentiate themselves in competitive markets. By developing these skills, project managers will be well-equipped to navigate the complexities of the future workplace and drive successful project outcomes.

Agile for Sustainable Business Operations

Samant suggests that Agile practices can significantly contribute to more sustainable business operations in several ways. First, Agile methodologies emphasize iterative development and continuous feedback, allowing organizations to adapt quickly to changing market conditions and stakeholder needs. This responsiveness can reduce waste, as teams can pivot away from unproductive efforts and focus on delivering value more efficiently.

Additionally, Agile encourages collaboration across cross-functional teams, fostering a culture of shared responsibility and collective problem-solving. This collaborative approach can lead to more innovative solutions that prioritize sustainability, as diverse perspectives often yield creative ideas for reducing environmental impact.

Moreover, Agile practices promote transparency and regular communication, enabling teams to identify and address sustainability challenges early in the project lifecycle. By integrating sustainability goals into the Agile planning process, organizations can ensure that their projects align with broader environmental and social objectives.

Finally, the emphasis on continuous improvement in Agile encourages teams to regularly assess their processes and outcomes, driving them to seek out more sustainable practices over time. By embedding sustainability into their Agile frameworks, organizations can not only enhance their operational efficiency but also contribute to a more sustainable future.

Message for Young Professionals

For young professionals aspiring to build a career in Agile project management, Samant’s advice is to embrace continuous learning and stay curious about Agile methodologies, frameworks, and tools through certifications and online courses.

Gaining practical experience is essential; seek opportunities to apply Agile principles in real-world projects, whether through internships, volunteer work, or collaborative efforts. Additionally, developing soft skills such as communication, collaboration, and emotional intelligence is crucial, as Agile relies heavily on effective teamwork and stakeholder engagement. Actively networking within the Agile community by attending meetups, conferences, and workshops can provide valuable insights and potential mentorship opportunities. It’s important to be adaptable and open-minded, as Agile emphasizes flexibility and responsiveness. Regularly soliciting feedback from peers and mentors will help you improve and refine your skills. Finally, maintaining a focus on delivering value to customers and stakeholders will guide your decisions and prioritization in Agile projects.

“By following these steps, young professionals can effectively position themselves for success in the dynamic field of Agile project management,” he says.

Promoting an Inclusive Workspace

Encouraging diversity and inclusion in the workplace is a top priority for Samant, and he adopts several strategies to foster an inclusive environment. First, he advocates for diverse hiring practices by collaborating with HR to ensure job postings reach a wide range of candidates and that selection processes are fair and unbiased. He also supports the establishment of employee resource groups (ERGs) that empower underrepresented voices and provide a platform for sharing experiences and ideas.

Additionally, Samant promotes an inclusive culture by encouraging open dialogue about diversity and inclusion topics during team meetings and training sessions. This creates a safe space for team members to share their perspectives and helps raise awareness about the importance of diversity in driving innovation and better decision-making.

Mentorship and sponsorship are also vital and Samant actively mentors individuals from diverse backgrounds and encourages other leaders to do the same. This not only helps to develop talent but also fosters a sense of belonging.

Lastly, he regularly assesses his team’s culture and practices through surveys and feedback sessions to identify areas for improvement. “By continuously engaging with my team and prioritizing diversity and inclusion, I aim to create a workplace where everyone feels valued, respected, and empowered to contribute their unique perspectives,” shares Samant.

Trends in Technology

In the next five years, Samant believes several significant trends are likely to shape the Agile project management landscape. First, the integration of artificial intelligence (AI) and automation will

become more prevalent, enhancing decision-making processes, optimizing workflows, and providing insights from data analytics. As these technologies evolve, teams will need to adapt to new tools that streamline tasks and improve efficiency.

Second, the emphasis on remote and hybrid work environments will continue to grow, necessitating robust collaboration tools and practices that ensure effective communication among distributed teams. This shift will require organizations to invest in technology and foster a culture of inclusivity, ensuring that all team members feel engaged, regardless of their location.

Another trend is the increasing focus on sustainability and corporate social responsibility (CSR). Agile leaders will need to align their projects with sustainable practices and integrate environmental considerations into their strategies.

To prepare his organization for these trends, Samant plans to invest in training and development focused on AI and automation tools, ensuring the teams are equipped to leverage these technologies effectively. They will also prioritize enhancing their collaboration tools and practices to support remote work, ensuring that communication remains seamless. Furthermore, he will advocate for integrating sustainability goals into their Agile processes, fostering a culture that values ethical and responsible project management. By proactively addressing these trends, they can position the organization for success in the evolving landscape of Agile project management.

New Goals for the New Year

The next big goals for Samant and his team centre around enhancing their Agile capabilities and driving impactful transformations within the organization. First, they aim to achieve advanced certifications and training in emerging Agile frameworks and tools, ensuring they remain at the forefront of industry best practices. This will empower them to implement more effective strategies and improve their project outcomes.

Another key goal is to foster a culture of continuous improvement by regularly evaluating their processes and gathering feedback from team members. This will help them identify areas for optimization and ensure that they deliver maximum value to their stakeholders.

They also plan to lead significant cross-functional projects that align with our organization’s strategic objectives, focusing on collaboration and stakeholder engagement. By doing so, they can enhance their visibility within the company and demonstrate the value of Agile methodologies.

“Finally, we aim to strengthen our commitment to diversity and inclusion, actively promoting an environment where all voices are heard and valued. By pursuing these goals, we hope to create a more agile, innovative, and resilient team that is well-prepared to tackle future challenges and contribute to the organization’s success,” concludes Samant.

Having skilled resources in the health and fitness industry is crucial for several reasons. First, qualified professionals ensure that clients receive safe and effective guidance tailored to their individual needs and goals. This is particularly important for individuals with specific health conditions or those new to exercise, as improper training can lead to injuries or exacerbate existing issues. Skilled fitness professionals are also adept at motivating clients, helping them stay committed to their fitness journeys and achieve long-term success. Moreover, they stay updated with the latest research and trends, ensuring that their practices are evidence-based and aligned with current standards.

In addition to enhancing client outcomes, skilled resources contribute to the overall credibility and reputation of the health and fitness industry. As the industry grows, so does the competition, making it essential for fitness businesses to differentiate themselves through high-quality services. Employing knowledgeable and certified professionals not only attracts clients but also fosters trust and loyalty. Furthermore, skilled fitness professionals play a vital role in educating the public about the importance of physical activity and healthy living, thereby promoting a culture of wellness that benefits society as a whole.

FitEduCoach, founded by Shraddha Sheth, is addressing the critical issue of skilled resources in the health and fitness industry by providing accessible and reputable certification programs tailored for fitness trainers, club managers, and sales professionals. By partnering with leading national and international brands, FitEduCoach ensures that their training and certification programs are of the highest quality, equipping professionals with the necessary skills and knowledge to excel in their roles. Additionally, FitEduCoach offers job placement services, bridging the gap between qualified professionals and fitness businesses in need of skilled staff. This comprehensive approach not only enhances the competency of individuals in the industry but also contributes to the overall credibility and effectiveness of fitness services.

The Making of an Entrepreneur

Shraddha Sheth is a prominent figure in the fitness industry today. She is considered a Visionary Health & Fitness leader with 23+ years of experience driving transformative growth and innovation in India. From a young age, she was passionate about making a meaningful contribution to her country. Her academic journey in Life Sciences and Nutrition instilled a deep understanding of the interconnectedness between physical health and overall well-being.

Before establishing her own company, Shraddha served as a key member of the pioneering team that brought Gold’s Gym to India. She played a pivotal role in shaping the nation’s fitness landscape and has been instrumental in pioneering innovative fitness programs and revolutionizing business strategies within the gym industry. Over the past two decades, she has empowered millions of individuals to achieve their health goals and lead more fulfilling lives.

Shraddha’s unwavering commitment to delivering exceptional experiences, nurturing talent, and fostering a culture of innovation has been instrumental in Gold’s Gym India’s meteoric rise as the world’s fastest-growing Master franchise. Her commitment to excellence and her ability to adapt to the evolving needs of the industry have positioned her as a key influencer in promoting a healthier lifestyle across the country.
“I’m a firm believer in the power of people, process, and product to drive sustainable success in the fitness industry. My experience has taught me that by investing in our teams, refining our operations, and offering innovative solutions, we can create a lasting impact on individuals and communities. Recognizing the industry’s growing need for skilled professionals, I took the leap into entrepreneurship to address this critical challenge and contribute to the continued growth of the fitness sector,” says Shraddha.

From Comfort Zone to Growth Zone

At Gold’s Gym, Shraddha continued to make significant contributions to the fitness industry through her leadership. One of her notable achievements includes the development of a successful weight loss program that has helped numerous clients achieve their fitness goals. Under her guidance, Gold’s Gym India expanded its presence to 90 cities across India, Bangladesh, and Nepal, ensuring top-notch facilities and effective training programs.

Her efforts in strategy planning, sales, operations, marketing, and fitness education have not only enhanced the brand’s reputation but also promoted a culture of wellness and healthy living.
After 2 decades with Gold’s Gym, Shraddha realized that her workplace had become a comfort zone and she felt a strong urge to move out of the comfort zone and transition into a growth zone.

She went on to start NextGen Pathshala denoted: Next Generation Learning place. The tagline is Seekho India with the purpose of coaching the youth of India to make them more confident, dynamic and trustworthy. In just 100 days, they built FitEduCoach, a comprehensive platform for fitness education, coaching, certification, and job placement, from the ground up! The innovative hybrid model combines online theory with hands-on training in performance centres across India, empowering individuals to excel in their careers and contribute to the industry’s growth.

At FitEduCoach, their mission to empower the next generation of fitness professionals is well underway. They’ve already conducted 10 webinars, attracting over 1,000 unique students eager to upskill. By delivering engaging content led by industry experts, Shraddha and her team have successfully cultivated a habit of learning from the comfort of home or the gym. Four of their webinars incorporated dynamic workouts, inspiring students to explore new skill sets and push their boundaries. Their eLearning platform having a library will go Live in November 2024.

Leading the Organization

As the Founder of FitEduCoach, Shraddha’s role encompasses a diverse array of tasks and responsibilities that are crucial to the success and growth of the organization. One of her primary duties is defining the vision for the company and ensuring that the team is aligned and motivated to drive it forward. This involves setting clear, measurable objectives and targets that guide their efforts and keep them focused on their mission.

In addition to vision-setting, Shraddha is deeply involved in developing comprehensive strategies to achieve FitEduCoach’s goals. This strategic planning is not a one-time activity but a continuous process that they revisit on a weekly basis to adapt to new challenges and opportunities. Making informed decisions is another critical aspect of her role, ensuring that every choice made aligns with FitEduCoach’s overall strategy and strengthens its collaborations.

“One of the most fulfilling parts of my daily routine is witnessing the evolution and optimization of our tools and platforms. By continuously refining our technology, we ensure that our students have access to the best possible learning experience and the most up-to-date resources. This commitment to innovation and excellence is what drives me and the entire FitEduCoach team to push boundaries and strive for greater heights every day,” shares Shraddha.
Value-added services

FitEduCoach’s key services include:

Online Fitness Education: One can access a vast library of expert-led courses covering various fitness topics, from anatomy and physiology to nutrition and exercise science.
Hands-On Training: Learners gain practical experience at FitEduCoach’s state-of-the-art performance centres across India, honing their skills under the guidance of experienced trainers.
Certification Programs: Learners earn industry-recognized certifications that validate their expertise and open doors to new career opportunities.

Job Placement Assistance: One can benefit from FitEduCoach’s dedicated job placement services, which connect them with top fitness facilities and organizations.
Communication Language: Hinglish, easy-to-understand fundamentals.
Call with an Expert: It helps solve students’ queries Fitness Educators will be available over a Video call before enrolments, during, and post-graduation too.

“Each educator who is contributing skilled manpower back to the industry has their unique way of operating their education firms. We are the few amongst the first ones to adapt knowledge transfer methodologies from countries like USA, UK, South Africa, Canada, Australia, UAE, Saudi etc,” says Shraddha.

Levelling Up Fitness Education with Cutting-Edge Innovations
FitEduCoach is committed to providing the most accessible and effective fitness education experience. That’s why they’ve incorporated innovative technology to enhance their platform and make learning more convenient and engaging.

Key innovations include:

AI-Powered Language Translation: FitEduCoach’s platform utilizes AI to translate courses into the top 4 most spoken languages in India, ensuring that learners from diverse backgrounds can benefit from their offerings.

Seamless Admissions: They’ve optimized their automation processes to streamline the admissions process, making it easy for students to enrol in their courses.

Virtual Learning Library: Students enrolled in long-format courses gain free access to FitEduCoach’s virtual learning library, providing them with a wealth of additional resources.
Rigorous Quality Control: They maintain strict quality control standards, ensuring that only qualified instructors and courses are featured on the platform.

Progressive Learning Pathways: FitEduCoach’s education standards mirror traditional academic institutions, allowing students to progress through their programs in a structured and logical manner. The student will have to fulfil eligibility criteria before admission is extended.

Core Values and Beliefs

FitEduCoach’s purpose and mission are deeply rooted in the commitment to upskill and provide job placements to 10,000 students over the next three years. This inspiring goal drives every action and decision Shraddha and her team make, ensuring that they are consistently working towards creating opportunities for the youth. By focusing on skill development and job placement, they aim to bridge the gap between education and employment, empowering students to achieve their career aspirations and contribute meaningfully to society.

The company’s values are centered around the quality of teaching and a comprehensive curriculum. FitEduCoach believes that a robust educational framework is essential for building confidence and competence in the students. Whether they choose to work in India or abroad, the curriculum is designed to equip them with the necessary skills and knowledge to excel in their chosen fields. By maintaining high standards in education, they ensure that their students are well-prepared to face the challenges of the global job market.

FitEduCoach holds a steadfast belief in being relentless in its support for the youth of India. “Our commitment to handholding students through their educational journey reflects our dedication to their success. We strive to provide them with a financially secure future by offering continuous guidance and support. This belief in nurturing and empowering the next generation is at the core of our mission, as we work tirelessly to create a brighter and more prosperous future for all,” says Shraddha.

Promoting Innovative Ideas

FitEduCoach believes that innovation is the cornerstone of a company’s success, especially in the dynamic fitness industry. By integrating cutting-edge technology with comprehensive training programs, FitEduCoach ensures that its students are not only well-prepared but also ahead of industry trends. The company emphasizes the importance of continuous learning and adaptation, offering lifetime access to course materials and expert-led instruction. This approach not only enhances the skills of fitness professionals but also fosters a culture of innovation and excellence.

FitEduCoach’s commitment to providing accessible, high-quality education and placement support reflects its innovative strategy to empower individuals and drive the future of the fitness industry.
“Innovative ideas are the lifeblood of a company, driving growth, competitiveness, and long-term success,” says Shraddha.

Staying innovative also helps the company to understand the current trends in the industry and adapt quickly. FitEduCoach stays updated with industry trends through a multifaceted approach. They actively engage with industry experts and thought leaders to gain insights into emerging trends and best practices. By participating in industry conferences, workshops, and webinars, they ensure that their curriculum and training programs are aligned with the latest advancements in the fitness industry.

Additionally, FitEduCoach leverages technology to monitor market trends and gather data on evolving customer preferences and needs. This proactive approach allows them to continuously refine their offerings and maintain a competitive edge in the market. Their commitment to staying current ensures that their students receive the most relevant and up-to-date education, preparing them for success in a rapidly changing industry.

Collaborating with Industry Experts

Shraddha feels that organizations need to rely on team processes rather than individual heroics to achieve success. While individual brilliance can certainly make a significant impact, the complex challenges faced by modern businesses often require a collaborative and coordinated effort. FitEduCoach’s engagement and collaboration with industry experts is a cornerstone of their strategy to stay ahead in the fitness education sector. They collaborate with renowned fitness professionals, nutritionists, and wellness coaches to develop and refine their curriculum. These experts bring a wealth of knowledge and practical experience, ensuring that the training programs are both comprehensive and up-to-date with the latest industry standards.
Additionally, FitEduCoach organizes regular guest lectures, workshops, and webinars where these experts share their insights and latest research findings. This not only enriches the learning experience for students but also keeps the faculty informed about new developments and innovative practices in the fitness industry. By fostering a strong network of industry connections, FitEduCoach ensures that their students receive a well-rounded education that prepares them for real-world challenges.

“Moreover, FitEduCoach encourages ongoing mentorship and networking opportunities between students and industry leaders. This continuous engagement helps students build valuable professional relationships and gain firsthand knowledge of industry trends and career opportunities. Through these initiatives, FitEduCoach maintains a dynamic and forward-thinking educational environment that supports the success of its students and the broader fitness community,” concludes Shraddha.

Leading the Market

What sets CallTower apart in the market is its commitment to innovation, customer satisfaction, and seamless integration. It is constantly exploring new technologies and solutions to ensure its clients have access to the most advanced and reliable communication tools available. Its strategic partnerships with industry leaders like Microsoft, Cisco, and Zoom enable CallTower to offer a diverse range of solutions tailored to meet the specific needs of its clients.
Another key differentiator is its customer-centric approach. CallTower takes the time to understand its client’s unique challenges and objectives and works closely with them to develop customized solutions that drive success. Its dedicated support teams are always available to provide assistance and ensure a smooth implementation and ongoing management of its services.
“Furthermore, our ability to integrate various communication platforms into a unified system sets us apart. We understand that businesses require flexible and scalable solutions that can adapt to their evolving needs. Our integration capabilities allow us to create cohesive communication environments that enhance collaboration and streamline operations,” says Suzanne Walker, Director of Channel Sales at CallTower.

Unwavering Support

CallTower supports its clients in achieving reliable, stable, and scalable communication solutions through a combination of advanced technology, strategic partnerships, and exceptional customer service. Its approach is centered on understanding its client’s unique needs and delivering tailored solutions that drive success.

CallTower leverages cutting-edge technologies from industry leaders like Microsoft, Cisco, and Zoom to provide robust and reliable communication platforms. These platforms are designed to deliver high performance, scalability, and seamless integration, ensuring that the clients can rely on them for their critical communication needs.

CallTower’s strategic partnerships enable it to offer a diverse range of solutions that can be customized to meet the specific requirements of our clients. Whether it’s integrating Microsoft Teams with existing systems or deploying a comprehensive CCaaS solution, it works closely with its clients to develop and implement solutions that align with their business objectives.
Exceptional customer service is a cornerstone of CallTower’s support strategy. Its dedicated support teams are available 24/7 to assist clients with any issues or questions they may have. It provides comprehensive training and onboarding to ensure that its clients can fully leverage the capabilities of its solutions. Additionally, CallTower’s proactive monitoring and maintenance services help to identify and address potential issues before they impact the clients’ operations.

Scalability is a key consideration in CallTower’s solution design. “We understand that businesses need communication tools that can grow with them. Our solutions are built to be flexible and scalable, allowing clients to easily expand their capabilities as their needs evolve. This ensures that our clients can continue to rely on our solutions as they grow and adapt to new challenges,” shares Suzanne.

The Experienced Leader

Suzanne’s professional journey has been a dynamic and rewarding experience, marked by a continuous pursuit of growth and excellence. She began her career in the telecommunications industry initially working in sales and account management roles. Her early experiences in this sector exposed her to the transformative power of communication technologies and their impact on business efficiency and collaboration.

Suzanne was particularly inspired by the potential of unified communications (UC) to revolutionize the way organizations operate. The ability to integrate various communication tools into a cohesive system that enhances productivity and connectivity was a concept that deeply resonated with her. This inspiration led her to specialize in UC solutions, and she eventually joined CallTower, where she could leverage her expertise to drive innovation and deliver exceptional value to clients.

“Throughout my career, I have been motivated by the challenge of staying ahead in a rapidly evolving industry. The technological advancements and the ever-changing needs of businesses have kept me engaged and passionate about my work. At CallTower, I have had the privilege of working with a talented team and leading our efforts in the Mid-Atlantic & Southeast markets, where we continue to set new benchmarks in the UCaaS and CCaaS landscape,” reflects Suzanne.

Guiding Principle on Professional Journey

Suzanne’s working style can be described as collaborative, strategic, and customer-centric. She believes in fostering a collaborative environment where every team member feels valued and empowered to contribute their best ideas. Collaboration is the cornerstone of innovation, and by encouraging open communication and teamwork, we can achieve greater success collectively, feels Suzanne.
Strategic thinking is another key aspect of her working style. Suzanne approaches challenges with a long-term perspective, always considering how our actions today will impact our goals in the future. This mindset allows her to make informed decisions that align with CallTower’s overall business objectives and drive sustainable growth.

Customer-centricity is at the heart of everything Suzanne does. Understanding the unique needs and pain points of clients is essential to delivering solutions that truly make a difference. By putting the customers first and consistently exceeding their expectations, she helps build lasting relationships and foster loyalty.
The aims and ideals that guide Suzanne in her professional journey include integrity, innovation, and continuous improvement. Integrity is the foundation of trust, and she strives to uphold the highest ethical standards in all her interactions. “Lastly, continuous improvement is a principle that ensures we never become complacent. There is always room for growth, and I encourage my team to embrace a mindset of learning and development,” she shares.

Challenges and Opportunities in Business Communication Landscape

The current business communication landscape is characterized by rapid technological advancements and shifting work environments. Suzanne remarks that one of the primary challenges is the need for organizations to adapt to the increasing demand for remote and hybrid work solutions. As more businesses embrace flexible work arrangements, there is a growing need for robust and reliable communication tools that can support remote collaboration and ensure business continuity.
Another challenge is the complexity of managing multiple communication platforms and ensuring seamless integration. Organizations often struggle with disparate systems that hinder productivity and create inefficiencies. The challenge, observes Suzanne, lies in unifying these platforms into a cohesive and user-friendly system that enhances communication and collaboration.

Data security and privacy concerns also pose significant challenges. Per Suzanne, with the rise of cyber threats and stringent data protection regulations, businesses must ensure that their communication solutions are secure and compliant. This requires continuous monitoring, regular updates, and the implementation of robust security measures.

Despite these challenges, there are numerous opportunities in the business communication landscape. The increasing adoption of AI and automation technologies presents exciting possibilities for enhancing communication and improving customer experiences. AI-powered tools can streamline workflows, provide valuable insights, and automate routine tasks, allowing businesses to focus on more strategic initiatives.
“The demand for unified communication solutions is also driving innovation in the industry. As businesses seek to enhance their communication capabilities, there is a growing opportunity to develop and deliver advanced UCaaS and CCaaS solutions that meet their evolving needs. Companies that can offer flexible, scalable, and integrated solutions will be well-positioned to capitalize on this demand,” shares Suzanne.
Staying Ahead

CallTower stays ahead of technological advancements in the communication industry through a proactive approach to innovation, strategic partnerships, and continuous learning. It is committed to being at the forefront of the industry, and this commitment drives its efforts to stay informed and responsive to emerging trends and technologies.

Innovation is a core value at CallTower. The company invests in research and development to explore new technologies and solutions that can enhance its offerings. “Our dedicated innovation team is constantly evaluating new tools and platforms to ensure that we can provide our clients with the most advanced and effective communication solutions available,” shares Suzanne.
Strategic partnerships play a crucial role in CallTower’s ability to stay ahead. It collaborates with industry leaders like Microsoft, Cisco, and Zoom to leverage their expertise and access cutting-edge technologies. These partnerships enable it to integrate the latest advancements into its solutions and offer its clients the best-in-class communication tools.

Continuous learning is another key aspect of CallTower’s strategy. It encourages its team members to stay informed about industry developments through ongoing training, certifications, and participation in industry events. This ensures that the team is equipped with the knowledge and skills needed to implement and support the latest technologies.
“We also actively engage with our clients to understand their evolving needs and gather feedback on our solutions. This feedback loop allows us to identify areas for improvement and stay aligned with the changing demands of the market. By being responsive to our clients’ needs and proactive in our approach to innovation, we can maintain our position as a leader in the communication industry,” says Suzanne.
A Collaborative Approach to Success

Collaboration is a fundamental element of CallTower’s business strategy. It underpins the company’s approach to innovation, customer service, and internal operations. It believes that effective collaboration leads to better outcomes, and strives to foster a collaborative environment both within the organization and with the clients and partners.
“Internally, collaboration is key to driving innovation and delivering high-quality solutions. Our teams work closely across departments to share insights, brainstorm ideas, and develop new solutions. This cross-functional collaboration ensures that we leverage diverse perspectives and expertise, leading to more innovative and effective communication tools.
With our clients, collaboration is essential to understanding their unique needs and delivering tailored solutions. We engage in regular consultations with our clients to gather insights into their challenges and objectives. This collaborative approach allows us to co-create solutions that align with their business goals and deliver maximum value,” sums up Suzanne.

Innovation drives progress, and I am committed to staying at the forefront of technological advancements to offer cutting-edge solutions.

Moreover, the industry is a major driver of innovation, with substantial investments in research and development leading to continuous advancements in medical technology. These innovations not only enhance patient care but also contribute to reducing healthcare costs by enabling early diagnosis and less invasive treatments. As the global population ages and the prevalence of chronic diseases rises, the demand for advanced medical devices is expected to grow, further underscoring the industry’s importance.

As a leading name in the industry, Kashif Ikram, Vice President Europe, MicroPort has had an unconventional medical device career because he did not stay in one specific therapy area. He has worked with orthopedic implants and instruments, monitors that measure the amount of blood your heart is pumping, radiation therapy for cancer patients, replacement heart valves, Stents for the brain & heart, and even skin-harvesting products. This diversity of experience has often given him an edge over others when building a business strategy or go-to-market approach.

Stumbling upon His Niche

As a youngster in school, Kashif was drawn towards biology as well as design and technology. He split his time between the biology laboratory (learning about respiration) and the workshop (learning to form metal and plastic materials). Back then, he did not know how to combine his two passions. That all changed when he discovered the medical device industry via the Orthopaedic business.

“These people were talking my language, specialty plastics and alloy implants combined with human anatomy, infection control, and fluid dynamics. After a stint launching Hip and knee replacement, I surprised my colleagues by moving into the Intensive care and Anesthesiology world,” reminisces Kashif.

Here he helped introduce to the world minimally invasive monitoring of heart performance. After that, he switched again and launched a heart valve made from a metal frame and bovine tissue. Before he became too comfortable in that world he upped the challenge again, this time moving into the keyhole surgery world where he helped launch many technologies that moved surgery from open to minimally invasive procedures. From hand-held laparoscopic instruments, it was a natural progression to robotic-assisted surgery for Prostate, Kidney, Gynecological, Lung, and Abdominal cancers and even hernia repair.

“Introducing surgical robotics is very challenging, not just from a surgeon acceptance point of view but also from a regulatory, safety, and cost perspective. Microport® ®´s Medbot Toumai® is the 4th Medical Robot I have not commercialized,” shares Kashif.

A Leading Medical Device Company

Since its foundation in 1998, the MicroPort® team has been driven by its mission that patients everywhere should enjoy better and longer lives. This motivates everyone in the company to push boundaries and accelerate access to life-changing medical devices and technologies for all. Every innovation the company creates, like a heart stent, surgical robot, or orthopedic implant is designed with healthcare professionals’ needs in mind and a focus on improving the patient´s healthcare outcomes.

“We are committed to mastering the details that truly make a difference in patient care worldwide and the company attracts like-minded people from all around the world.  We are proud of the fact that every 5 seconds, a patient somewhere in the world benefits from a Microport Medical product,” says Kashif.

Microport operates in multiple international markets across multiple fields, including orthopedics, cardiovascular intervention, cardiac rhythm management, electro-physiology, endovascular, and peripheral vascular intervention, among others.  Team Microport believes that it is the little details that make life special. That’s why they are relentless in perfecting every detail of their medical technologies.

The Underlying Challenges and Hidden Opportunities

Multiple challenges face the medical device industry in its relentless pursuit to finding solutions to the healthcare challenges. AI and digital are touching every aspect of our lives and healthcare is also embracing the advantages this can bring. For example, logistics and planning AI can help better schedules or timetables, drive efficiency, and remove costs. Video and voice analyzing software can write up patient notes and disseminate them to the clinicians who need to see them. AI can help clinicians see lesions and diseases not easily picked up by the human eye and AI can even read thousands of pages of clinical publications to find the right diagnosis and potential treatment.

“We are seeing a revolution today and surgical robotics is on the cutting edge of this revolution,” says Kashif.

Another serious challenge that he feels deeply about is democratizing healthcare across the world. How do we bring the best technology and optimal healthcare practice to every corner of the globe? A key measure of how developed we are as a human society is how we help the sickest. poorest and weakest in our world. He joined Microport as it is clearly a leader in bringing technology to all who may need it.

Another key challenge, shares Kashif, is how we pay for our healthcare. As new technologies are introduced, we must ensure that with increasing costs we significantly increase outcomes and efficiencies. This is known as value-based healthcare, where the monetized value is greater than the increasing cost.

Speaking about opportunities, Kashif feels that surgical robots are very under-penetrated in the market and dominated by just a few companies. There is a great opportunity to spread the technology to more hospitals and help more patients. In addition, there are more procedures where robotics can add value through automation or accuracy. And of course, AI will have a huge impact on improving patient outcomes, reducing the burden on healthcare workers making things more efficient, and reducing costs.

“Future transformation in medical care will be driven by data, information, and its processing. Surgical robotics` evolution is often benchmarked against the passenger airline industry or the self-driving car industry,” he says.

At the Forefront of Technological Advancements

As Microport celebrates its 26th anniversary this year, the team reflects on a remarkable journey marked by innovation, perseverance, and global impact. Over the past 26 years, they have continually pushed boundaries and advanced access to life-changing technologies. With a steadfast commitment to research and development, a diverse and dedicated global team, and an expanding global presence, they see a promising path forward. One that addresses the most challenging healthcare issues, while allowing them to explore ways to impact more lives every second so that patients everywhere can continue living better and longer lives.

Microport’s conglomerate of associated companies shares resources and expertise while retaining independence and agility to innovate in close partnership with healthcare professionals and medical communities. They relentlessly pursue excellence and are uncompromising where quality is concerned. In all aspects of their businesses, they are passionate in their pursuit of the highest standards and the implementation of a continuous improvement strategy.

“We demonstrate imagination and a pioneering spirit that makes Microport a leading innovator in our industry. Our insights and knowledge are quickly and efficiently applied to maximize physician and patient benefits. Take for example our stable of Medical and surgical robots, nobody has a portfolio as broad as ours working in diagnostics, General, and Orthopedic surgery,” asserts Kashif.

Focusing on Research, Development, and Innovation

Microport deeply understands that its products are directly related to patients’ lives, and even the slightest deviation could cause a significant impact. Because of this, the teams at Microport work relentlessly to master every detail of medical technologies so that patients everywhere can enjoy better and longer lives. That’s their purpose, and it’s how they remain true to their beliefs and committed to the core values they uphold. These principles are essential to the relationships they build with their partners and customers. And it’s evident in every detail of their workday.

In the medical device industry, innovation is essential, and for innovation to thrive, a leader has to develop the right culture, look at the flexibility of how and where their people work, remove barriers to efficiency embrace digitalization, and have inclusion that shows care. Volatility has increased in all markets and innovation and creativity are often the best way to ride out the waves, or even become the disruptor in one’s space. And the more volatility the quicker the leader must change.

Leaders drive this momentum, through transparency in information, a lot of communication that builds trust, and they create clear goals and aspirations. They must invest in people and keep them engaged, and challenged even. It´s important to focus their team on being solution-focused and not become entrenched in the problems.

“The secret sauce though, let’s keep this just between us, is empowerment. When you hire the right people and empower them to be creative, that is when you see the magic happen. Because people often know what needs to be done or know how to solve major challenges, they simply need to be given permission, provided with resources, and released into safe environment. It is so motivating for people when they realize, they did it themselves, it inspires confidence that drives further creativity. Happy, successful creative people are a lightning rod for others and therefore force multipliers to your business. If people have left your team and gone on to do great things, I suggest you do some self-reflection on your leadership style,” advises Kashif.

Encouraging Diversity and Inclusion

Diversity and inclusion are subjects Kashif is very passionate about and spends a lot of time reflecting on. In healthcare, it’s a must that one brings all the talent to the table and hears everyone’s thoughts and ideas. Kashif has a 4-point model: Think Inclusion, Hire Diversity, Develop Culture, and Retain Diverse Talent.

Elaborating on this model, he says, you must first think about inclusion, foster a culture, educate leaders, and remove fear from the organization. Uncover unconscious bias, become mindful. Then hire diverse talent and find ways to attract them to your organization, ensure your selection process encourages diverse candidates. Ensure recruiters send you a variety of candidates. However, when you have them on board ensure their needs are being met and their diversity celebrated. Ensure this talent is learning and developing, integrating seamlessly into your organization. Enable learning and diversity to spread through your organization. Finally, once you have high high-functioning diverse team, retain it. Track attrition and segment the data you get in employee surveys on diverse parameters. This can be very insightful and lead to breakthroughs previously not tapped.

“However,” adds Kashif, “you must set up the right metrics for your company’s inclusion drive and hold leaders accountable. At the end of the day, you cannot improve what you do not measure!”

A Message for Aspiring Entrepreneurs and Business Leaders

Kashif would like to suggest everyone to join the medical device industry. Along with his friend Silke Riemer, he has launched a Podcast called “Our MedTech Lives” available on YouTube.com. In this podcast veterans of the industry come and talk about their careers, the challenges they overcame, and the successes they fondly remember. It’s a lot of fun and very inspiring. This podcast started from work his friends and he did for St Gallen University in Switzerland introducing the Medical Device industry to their students.

“The medical device industry is highly rewarding and challenges you every day, however, think about this, no matter what job you do, logistics, accounting, R&D, or sales at the end of the day you are helping somebody’s child to be pain-free, somebody´s parent to live longer and somebody´s sibling to be cured of their cancer. What could be more motivating or rewarding than that? It’s what gets us out of bed in the morning,” concludes Kashif.

“Microport is a global medical devices company, founded on the belief that every person has the right to high-quality medical treatments and to live better and longer lives.”